Retail stores say a lot about a business. As a result it is important to design them properly. However, designing a flagship store can be trickier. This is a key piece of commercial architecture but is more than a simple shop. It can also be a vital link in the retail chain and a way to promote the brand.

The most important aspects of the design

One thing you will usually notice right away when you visit a flagship is the focus is not typically about buying. Instead the aim is generally to make sure the customer has a good experience. This could ultimately lead to a sale but it could just as easily be someone experiencing and learning more about the brand. There could be innovative ways to do this. The idea is to make the brand more memorable and personal.

Flagships also tend to be the store for things like testing the market and launching new products. As a result they need to have facilities to allow this. They also need to consider all kinds of PR requirements and how the store stands in terms of the retail chain.

It is crucial that the flagship has a world class design. To do this it is important to think about the location first. Prestigious locations or those with high footfall are where you want to place your brand. However, the setting could affect what you do with the design of the store. For example you may have to work with a historic building. On the other hand you may be able to design something ultra modern.

Another vital thing to think about is the emotional element. Your flagship should immediately grab attention. As a result you need to get the aesthetics right. This will pull people in and project your brand out. The aim should be to ensure the design is unique and creative. Make it so that visitors are engaged, entertained, and inspired. You can also provide spaces where they can relax and spend time to get to know the brand.

Commercial architecture worthy of being your flagship

Coffey Architects has a skilful team with a passion for what they do. We have a lot of experience, having the chance to work with a number of businesses who want to design their ideal spaces. Whether it is regenerating an existing space or designing something from scratch, we can handle it.

If you want first rate designs, especially when it comes to iconic commercial architecture, contact us. We would love to work with you.